Who would be the auidence for your media product?

The target audience for our film would be mainly late teens to mid twenties. This would be because a popular activity for youth this age is attending the cinema, probably an effect of the media, predominantly through films using this as a 'pass-time' of characters.
Horror films, attract an audience of this age. Figures from the Grudge show that audiences are mainly males, who take up 55% with females slightly less at 45%. They most likely listen to 'pop' music - due to being consumer culture. Often, horror movies are promoted and discussed on social networking sites like Facebook, which has 500 million members, 50% of who log on each day. This use of viral marketing will generate a lot of interest in moviesl especially horrors.